How to find
relevant SEO keywords for your website
One of the initial
processes of optimizing your websites for
search engines is to find the right keywords or keyword phrases for
website. You ultimately should figure out these keywords prior to
your web pages so you can optimize them accordingly. However, if
developed a website and want to find better keywords this article can
useful to you. This article is going to teach you how to use both the Google
Keyword Tool and Google
to find the best keywords for your website. Both these tools are free
and will provide the most accurate information. Don’t be
fooled by other
articles who use alternate tools or services that cost money. These
provided by Google and obviously Google would have ultimately the best
information on their own data.
This tool is provided by
Google for advertisers of their
Google Adwords program. This tool is used by advertisers to view the
competition between keywords, search volume and find alternate
specific keywords. This article will teach you how to use this tool to
out the best keywords to optimize your website based on search volumes.
This tool is used by
people to see what the most popular
trends or topics currently on the internet. It can be used to compare
see which ones are receiving the most interest over time. This article
teach you how to use this tool to view the trend of a specific keyword
sure it has a stable monthly search volume. You can also use this tool
when seasonal or holiday based keywords start gaining more interest and
The first step is to
figure out the primary keyword for your
website. This is going to help find other related keywords and see if
an alternate keyword or phrase that is more optimal for your website.
I want you to now load
another web browser window and load
Adwords Keyword Tool. You’ll have the option when
you first load it to
enter one keyword or keyword phrase into the text box. Make sure on the
hand side of this text box the selection “descriptive
words or phrases” is checked. Enter in the keyword
or phrase that you think
is best for your website into the text box, then enter in the CAPTCHA
information below and click the “get
keyword ideas” button.
In a few moments another
page will load and display a list
of keywords. It will include your original keyword and a bunch of other
suggested keywords related to it. You’re going to see 4
columns in the
following order; keywords, advertiser competition, local search volume
global monthly search volume. You only need to worry about the local
volume column as this is the estimated monthly search volume for this
during the previous month.
Now, the local search
volume provided isn’t for that exact
keyword, it’s the broad match for that specific keyword or
keyword phrase. What
we really want to know is how many people search that exact keyword or
so, we’ll need to change the match type of the listed
results. On the right of
the column named global monthly search volume you’ll see a
drop down box and above
it match type. We want to select in this drop down box the word “exact” and the page
will reload the
results. The data you now see is for that exact keyword. Yes, the
drop dramatically but this is because it’s no longer a broad
rather it’s now the exact search volume. This number now
located in the local
search volume column is the estimate of monthly searches for that exact
You’ll want to
review some of the suggested keywords or
phrases that came along with your keyword. Some of these might either
search volume or less competition in the search results. Ultimately,
to find a keyword with a good search volume and low to medium
Usually keywords or phrases with a high search volume will have a lot
competition. So, consider aiming for keywords with a decent amount of
and lower competition. Once you achieve a good stream of organic
can then work on harder keywords.
View the Trends
Now that we’ve
found some great keywords to use for our
website remember we are basing this information on last
month’s search volume.
We have no idea if last month maybe there was a spike in interest or if
the natural average search volume. This is where Google Trends is going
our next step in verifying if the keywords or phrases are right for
website. I want you to load Google
Trends in a new web browser window and follow the steps below.
Enter your keyword into
the text box and click the search
trends button. If there is enough data for this specific keyword
you’ll see a
graph on the next web page. This graph will go back and display the
about 5 to 6 years. On the left hand side of this graph
you’ll notice some numbers
like 1.0 or 3.5 and these numbers are very important. These numbers
actual interest in the keyword. For example, in 2009 if you see it peak
that means that at that time there was 3.6 more times traffic in 2009
period of time.
Basically, we are looking
for keywords or phrases with a
steady trends. We want to avoid keywords with a constant declining
that shows there is less and less interest in that keyword each year;
will result in a lower monthly search volume. This tool is also useful
keyword or phrase is seasonal or holiday related. You can get a general
when the keyword will start picking up prior to that season or holiday.
As you can see, if you
combined both the Google Adwords
Keyword Tool and Google Trends tool you can get all the information
need for a keyword. Your research shouldn’t stop here, as I
previously in this article, the actual competition of a keyword should
play a vital role in your decision. You’ll want to weigh the
competition against the time it will take to rank for that specific
more competition equals a long period to rank. Ultimately you want to
results for less competitive, less searched keywords in the beginning.
will bring traffic to your site faster and bring sales or conversions.
once you’ve stabilized some basic organic traffic you can
then work on those
harder to reach keywords.
Best of luck!
Until the next article,
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